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Liverpool FC fail in bid to trademark city’s name

by ace
Liverpool FC fail in bid to trademark city’s name

Date Posted: Thursday, September 26, 2019 3:56

Liverpool Football Club's controversial offer to mark the word "Liverpool" has been rejected by the government's Intellectual Property Office.

The Premier League club insisted that its sole purpose was to protect itself from Liverpool FC's mass-produced merchandise and hoped to name the city when used in the context of football products and services.

But after accepting the IPO ruling, club chief executive Peter Moore admitted that he had underestimated the level of opposition from independent city traders, as well as local football clubs and Liverpool City Hall.

The club said in a statement: "Liverpool Football Club can confirm that its trademark application of the word" Liverpool "in the context of football products and services has not been successful.

“The club accepts the decision made by the Intellectual Property Office, mainly due to what the official judgment cites as & # 39; the geographical significance & # 39; Liverpool as a city compared to the trademark names of other football clubs in the country. UK.

"However, we will continue to aggressively pursue large-scale operations that seek to illegally exploit our intellectual property and will urge the relevant authorities to take decisive action against such criminal activity wherever it exists."

Moore said the club's intentions were sincere, but they did not understand the implications the trademark would have on the local community.

"We underestimate the reaction to that," Moore told Liverpool Echo. “In good faith, we had analyzed what we were seeing globally, and especially the things that were coming to the UK.

“We feel obligated to protect the football club and look into other similar situations for clubs that have registered their place names in a football context; There are several examples.

"We felt that on behalf of the club we needed to do that, but I think it's fair to say that we underestimate the emotional reaction to it and that's bad."

Moore said the club met with local businesses to explain their intentions.

"There was no deliberate action to pass on," he added. “We got in and continued our business, and obviously, as things unfolded, the reaction was pretty quick and we immediately got involved with independent retailers and local football clubs and met with them.

"(We) assured them that it was not directed at them and offered them legal protections if we had been successful."

Liverpool Mayor Joe Anderson tweeted: “LFC is a global brand and plays an important role in spreading our city around the world.

“We have a strong relationship with Peter and his team and the importance of the club for the future of this city is unquestionable.

"We will always work together for the people of Liverpool."

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